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The web site catsrulecatclub.com has the following in the site, "The Cats Rule Cat Club is a TICA Great Lakes Cat Club." I noticed that the webpage also stated " Our goals are to promote the health and welfare of cats and promote interest in and encourage the responsible breeding and showing of cats." They also said " To promote interest in and knowledge of cats through educational programs and to encourage friendship and social activities among club members. Our club sponsors and supports TICA sanctioned cat shows. Cats Rule Cat Club 2012 - 2015. Cats Rule Cat Club 2012-2015." The meta header had Cats Rule Cat Club as the first optimized keyword. This keyword is followed by Cat Shows, GL region cat shows, and GL area cat shows which isn't as important as Cats Rule Cat Club. The other words catsrulecatclub.com used was Wisconsin Cat Shows. Cat Club is included but might not be understood by web engines.